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Destination Market Readiness Program

The town of Sussex, regional partners, as well as industry champions are invested in developing their strong potential as a tourism destination. The town of Sussex has traditionally positioned itself as a connector community to Fundy National Park, Fundy Trail Parkway, and a key service community to the entire Bay of Fundy experience.

The Destination Marketing Readiness (DMR) program was initiated to evaluate and identify how the town of Sussex could be a strong tourism community and partner within the Upper Bay of Fundy Region and province.

DMR is a community tourism assessment, operator readiness and stakeholder engagement program. It is delivered in four phases, typically over a four month period, consultant led and guided by community leaders. The program is supported by Tourism, Heritage, and Culture, Tourism Atlantic and ACOA.

Attached for public review is the Community Tourism Assessment Report & Action Plan developed by the community and led by the Sussex DMR Working Committee.

Questions concerning this report can be directed to Community Services Director, Jason Thorne.