The town of Sussex, regional partners, as well as industry champions are invested in developing their strong potential as a tourism destination. The town of Sussex has traditionally positioned itself as a connector community to Fundy National Park, Fundy Trail Parkway, and a key service community to the entire Bay of Fundy experience.

The Destination Marketing Readiness (DMR) program was initiated to evaluate and identify how the town of Sussex could be a strong tourism community and partner within the Upper Bay of Fundy Region and province.